> For the complete documentation index, see [llms.txt](https://axon-finance.gitbook.io/axon-finance-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://axon-finance.gitbook.io/axon-finance-docs/fu-lu/appendix/c-brand.md).

# 附录 C · 品牌与商标

本附录摘录 AXON Finance 视觉识别（VI）的核心规范，供本白皮书及衍生物料排版取用。完整规范以官方 VI 手册为准。

定稿组合：**F0 徽章 × P7 玄岩·燃橙 × W2 电路字标**。

## 品牌基本信息

| 项       | 值                                                        |
| ------- | -------------------------------------------------------- |
| 品牌名     | **AXON Finance**                                         |
| 母币      | **AXON**                                                 |
| Tagline | 高性能 · AI 原生的 PayFi 公链                                    |
| Slogan  | 高吞吐 L1 · 稳定币即时结算 · AI 代理支付                               |
| 英文收束语   | *Building the settlement rail for the on-chain economy.* |

## 色彩令牌（P7 玄岩·燃橙）

| 角色     | 名称            | HEX       | 用途                  |
| ------ | ------------- | --------- | ------------------- |
| 主色     | 燃橙 Ember      | `#f5541c` | 品牌唯一强调色、logo 主色、CTA |
| 深底     | 曜黑 Obsidian   | `#0a0908` | 深色背景基调              |
| 浅底 / 纸 | 暖白 Warm White | `#f7f4f1` | 浅色背景、反白字            |
| 文字     | 墨黑 Ink        | `#16100b` | 浅底正文                |
| 次要     | 岩灰 Secondary  | `#8f8578` | 辅助文字、分隔、注释          |

**渐变（仅两条，勿自造）：**

* **G1 燃橙浮光**（亮场）：`#f0500f → #ff8a3d → #ffe9d6` —— 亮场卡片、引导页、海报底。
* **G2 暗场辉光**（暗场径向）：`#ffb073 → #f5541c → #5a1f06 → #0a0908` —— 深色首屏、数据可视化背景。

> 色彩纪律：燃橙是**唯一**高饱和强调色，不做大面积高饱和色块；暖点以轮廓光 / 辉光 / 渐变出现。

## 字体系统

| 角色           | 字体                             | 备注              |
| ------------ | ------------------------------ | --------------- |
| Logotype     | **W2 定制字标**                    | 纯几何矢量字标，非字体，免转曲 |
| 展示 Display   | **Bricolage Grotesque**        | 标题、大字           |
| 正文 Body      | **Geist Sans**                 | 正文、UI           |
| 数据 / 等宽 Mono | **Geist Mono**                 | 数字、代码、链上数据      |
| 中文           | **Noto Sans SC / PingFang SC** | 与上并列回退          |

## Logo 用法守则

**要**：足够留白；logo 大于字（横版徽章高 : 字高 ≈ 2.9 : 1）；深底用反白 / 线稿；色值逐字对齐上表。

**不要**：改 logo 配色；拉伸变形；给实心版加描线边；把徽章 3D 化当画面主角；用玻璃版当 logo 本体。

## 品牌资产

* 官方品牌资产包（AXON Logo Kit，含实心 / 线稿 / 玻璃 / 字标 / favicon）：[Google Drive](https://drive.google.com/drive/folders/16EUq3kauzkDCOjWRuqyI4D9Q8iRNHjco)

## 官方渠道

| 渠道       | 地址                                        |
| -------- | ----------------------------------------- |
| 官网       | <https://axonfinance.xyz>                 |
| Telegram | <https://t.me/AXONFinanceReal>            |
| Medium   | <https://medium.com/@axonfinancexyz>      |
| YouTube  | <https://www.youtube.com/@AXONFinanceXYZ> |
| 邮箱       | <contact@axonfinance.xyz>                 |


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